1.) Offering Title. The offering title is what grabs the attention of your students, so make it good! The best class and experience titles strike a balance of creativity and meaning so that people can instantly understand (in 75 characters) what the offer is about - enough to pique their interest to click on the thumbnail to learn more.
2.) Event Description. Each class description should be approximately 150-175 words long (500 characters minimum). It's better to err on having too much information here than too little! We recommend the following for a general "flow" for your class description:
Intro. It's best to start with a few catchy sentences to pique people's interest. Some stats about the topic at hand (i.e., a few lines about the history of belly dance) or a clever spin on the topic. This often requires some light research or inspiration-gathering. You'll probably have to Google it and find some history and interesting facts to pepper into the description.
The meat of the description. The bulk of the description should describe what the experience will cover, answering the questions: What can people expect to learn? What knowledge will they walk away with? What level of experience should folks who sign up have? (i.e., "No previous experience necessary." or "this class for beginners will...") Why is this knowledge useful for people? Calling out specifics when possible is important (i.e., for a Job Search 101 class, instead of just saying, "this will help you find out how to find the best job for you," say what people can expect to come away with: "learn the mechanics of resume writing, tricks for ensuring you'll be noticed when you submit your resume through online portals," etc.).
Style / Voice. Humor and wit are definitely appropriate. In fact, it's safe to say it's good to avoid sounding too serious. Avoid using typical marketing speak (i.e., things like "If you've wanted to try fencing before, this is the class for you" or "Have you always wondered what it would be like to butcher an animal?" or "If you've wanted to get back into Spanish, now's the time"). Extra points awarded for creativity and an unexpected approach to describing a topic.
3) Teacher Bio. Give us - and ultimately people browsing the site - 60-75 words about yourself. This is meant to put a face behind the person teaching the class and highlight his/her credibility. So be friendly, and make sure to highlight your relevant experience. In your submission, you’ll be able to include personal links - like LinkedIn, a personal website, Twitter, etc. Also, make sure to upload a photo of yourself. Without it, it’s a lot harder for people to connect with the person behind the class. One final note: make sure you speak in the third person, using “he” or “she” versus “I.”
4) Price. Every event on Find My Zen must have a price tag, even if listed for free. Please refer to "How much should I charge for my class" for some tips if you're unsure how to price.
5) Location, Time, Date. Pretty self-explanatory. Double-check that the date and time you enter is correct! And if you don't have a venue to hold your event, don't let it stop you from submitting! We'll try our best to match you with a great venue in your city.
